Eve (cigarette)

Eve Cigarettes, are manufactured in the USA as a product of the Liggett Group, the smallest of the major U.S. tobacco companies, as well as in Germany, as a product of Philip Morris International. Within the USA, they were introduced in 1971 as competition for rival Philip Morris corporation's Virginia Slims, a cigarette targeted at the growing women's market. Virginia Slims, the world's first cigarette marketed specifically to women were aimed at women who identified themselves as liberated, independent, and modern; Eves were aimed at women content to be feminine. Virginia Slims were always the more successful brand.